How to pick industry, title, and geography filters so your list matches campaign goals.
A good segment is narrow enough to personalize, wide enough to fill pipeline.
Start from the offer
- Who can buy or influence this product?
- Which titles actually reply in your past campaigns?
- Which geos can you support with follow-up?
Common mistakes
- Mixing too many industries in one send.
- Targeting C-level only when managers own the workflow.
- Ignoring company size when your pricing is SMB-only.
Use Outreach & Campaigns to share what worked for your niche.
