Choosing the right B2B segment

A good segment is narrow enough to personalize, wide enough to fill pipeline.

Start from the offer - Who can buy or influence this product? - Which titles actually reply in your past campaigns? - Which geos can you support with follow-up?

Common mistakes - Mixing too many industries in one send. - Targeting C-level only when managers own the workflow. - Ignoring company size when your pricing is SMB-only.

Talk with your account team about what has worked for your niche.