30% Sales Lift With Targeted Lead Generation

A mid-market SaaS sales org was missing quota because SDRs spent more time hunting emails than selling. Verified, ICP-aligned contact data changed the ratio of productive dials and emails to noise.

Approach

• Defined ICP by company size, industry, and buying titles
• Refreshed target account coverage with verified emails
• Weekly suppression of hard bounces and role changes

Sales attributed a 30% lift in closed-won contribution from outbound sequences that used the new lists versus the previous quarter’s generic purchases.